Pay Per Click Campaign ManagementThe eventual goal of our process is to gradually scale down your PPC campaign as your organic results climb. The theory being as you climb the ranks of the major search engines organically, we won't have to throw as much money behind the pay per click marketing and management. You save money and the results invested in the initial development start to pay off. Before this can happen however, we are able to sit down with you and come up with a strong plan to optimize certain keywords and search terms worthy of your marketing dollars. If you sell for example lawn mowers, and there are "X" number of local competitors selling them as well all with PPC campaign strategies of their own, then we have to critically think of a list of keywords that will drive you the most quality traffic when searched for by consumers, formulate a budget that will be affordable for your business per month to spend on these initial clicks, and manage the campaign by looking at day to day click through trends, and determine month to month what your ROI is from these campaigns. You will always be given access to this data, and we will learn from it month to month. As previously stated, the end goal is to eventually scale back the PPC budget that you're spending if not do away with it entirely.
Event Based PPC MarketingMany businesses have events, sales drives, yearly extravaganzas, etc. Possibly you've invested some rare budget allocation to a print advertising blast, radio spots or TV commercials for a particular sale. How can you capitalize on the online? We would set up a campaign for you directly focused on the event at hand and create a PPC campaign dedicated to it. The following steps could be taken.
- A landing page would be created specifically for the event.
- This landing page would have all PPC traffic funneled to it.
- To be sure the campaign is paying off, a trackable phone number purchased solely for the campain would be applied to the landing page.
- A special contact form would be set up and directed to your email letting you know it is from the event based landing page.
With these easy to implement steps, you can manage your major events, push PPC dollars behind them, and fuel some serious traffic otherwise not available to businesses not implementing a good online marketing strategy. Call 6 String Creations today and lets discuss a plan in Pay Per Click Advertising that pays off for you!