Online Marketing seems to be the most misunderstood and under-utilized aspect of the average businesses internet advertising strategy. Long gone are the days when you built a website, optimized some code better than the next guy, and the traffic poured in. Most search engine results seem to favor many things other than organic rankings. Between sponsored (paid) search results taking up the top space and right side of Google, now you have business listings and reviews showing above organic placement. Also Youtube video channels, and playlists hogging up the above the fold space. So in order to truly compete with these above the fold search results, you need to get onboard with an online marketing plan of your own that will allow you to share that space. You will need your own Local Business Listings set up. You will need to create and optimize and Youtube channel for your business to compeete with video results. This is where coming to the realization that building a website is only the first step in your internet marketing strategy.
Online Marketing Explained In A Real Life Scenario
Here's an odd comparison but a good one. Have you ever looked at a celebrity and thought, "Sure, I could look great too with a personal trainer and nutritionist at my disposal!" Think of 6 String Creations as your Online Marketing Personal Trainer. Please allow me to explain. The point of all of this is to get people to realize that ongoing promotion and marketing of your business via your website is NOT a set it and forget it venture. It's a slow climb to a coveted realm of ranking high in the major search engines, increasing traffic to your site, tracking website traffic and leads, and converting visitors into customers. This is not unlike joining a gym to improve your health.
Let's assume you want to lose 50 pounds. That weight doesn't melt off the second you pay your membership fees. No one is ready to strut on the beach the second you're handed your gym pass. It's a process requiring much effort and dedication.. It may take 6, 9, even 12 months before you look how you want and achieve your goals finally. But then what? Would you walk out the door never to return? Of course not. Much like keeping in shape, it becomes a habit. A lifestyle change that is always ongoing. The second you say "I've made it, now I can rest", is the second others bypass your success and efforts.
The bottom line in all of this is that you do not just want a nice website built, but you want an affordable website marketing plan that grows in popularity through constant promotion, care, and nurturing. Let's not let your effort collect dust on a shelf. Let's make it a competitor. Welcome to 6 String Creations Online Web Design and Online Marketing!